I focus on user centered design. That means that the customer’s problems, needs, and unmet needs are the central focus of our work. Your project will win their hearts and minds by sheer virtue of the deep connection with your users.
Discovery leads to design. I discover problems and solve them with your users’ needs in mind. Then, produce some initial ideas using wire-framing, prototyping, visual and interactive methodologies.
Design is never an end game. I use tools such as usability tests, data analysis, iteration and evaluative research to prove or invalidate our work. This is a critical step which many people try to rush through. But you can’t. It’s the defining moments which lead to breakthroughs.
If you think good design is expensive, you should look at the cost of bad design - Dr. Ralf Speth, Jaguar Land Rover
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. - Steve Jobs, Apple