UX Research & Design
Organic Lighting Systems is a lighting manufacturer and innovator of energy efficient lighting fixtures. They sell to distributors around the country and are known for stunning LED lighting projects. Organic Lighting wanted a better website and we were happy to help.
We led with user research studies that included information architecture, primary and generative interviews, and personas. This led to a huge number of discoveries which unearthed not only new ideas for the website, but allowed for a deeper understanding of where their B2B business could vastly improve.
Results: We proceeded with wireframes, usability studies, a new architecture, and a brand new rep portal. The entire process included user feedback at all stages and even more discoveries. The results were equally as stunning: increased sales, happier reps, and a huge leg over the growing competition.
- Organic Lighting Systems
- Release Date
- March 2019