Organic Lighting Systems
Organic Lighting Systems is based in Orange, California. They have been incredible to work with as we launch their new B2B website.
Looking back this was one of the tougher projects. Organic Lighting manufactures and designs LED lighting; in fact some of the best in the world. The challenge was that their site needed to talk to sales reps, not consumers. This was a different twist on what most websites do.
The approach was to talk to the reps and find out what they needed. Once that was done, it was an easier task to design and create a site that serviced their needs. The result was something that may not make sense to a consumer, but to a rep that is selling their products, it makes 100% sense and they have increased sales nearly immediately with the new layouts, tables, and search functionality.