Looking for some ways to help your wix website design to stand out amongst competitors?
Don't Let Your Website Get Stale
Yes. This happens a lot. You get your website design all delivered and launched only to find that you get busy. Who doesn't? And when we busy, we lose focus on what is truly the most important aspect of our business: marketing.
Think of your new Wix Website as your marketing tool that tells people who you are, why you are there, and what problems you can solve for them. When it goes stale and does not contain any refreshed content, people will notice: If your website is stale, then your business must be too.
Keep it up to date. Have seasonal emails that go out. Put items on sale. Write some good blog posts. Just make sure to pay attention to it as you would your Facebook page, for example.
Don't Forget Digital Customer Service
This is a big one. How many times have you been on a website and wanted to ask a quick question? 80% of the time? 90%? Thought so. And what happens when there's crickets? You leave, and you might not return.
Let chat become your friend. I cannot count on one hand how many times I've loved being able to come to a website on a weekend or after hours and ask questions. They win my business every time. It's these little things that truly matter. J
ust think of ways you can be present and available. Maybe it's on Facebook. Maybe it's on your site. Perhaps you answer comments on Instagram. Digital customer service is something most businesses forget about so keep that in mind.
I know. You have had your website for a few months and you love it. But do you need some new images? Do you need some snazzy new copy to spice things up? You don't need an entirely new website to give it some much needed love.
Think about it this way: When you walk into your favorite store, do you like to see what's new or the same old thing? Typically we like to see what's new. It's exciting. It's fun.
Utilize The Power of Email Marketing
We all get too many emails. I for one can attest to that. But there are some emails which people will always open. Typically, they are informative, helpful, and exciting to receive.
Think of ways to leverage your new Wix Website by using the built-in email marketing tools. For e-commerce, don't spam people, rather, let them know when things are on sale or send them helpful tips about the products you sell. They don't need to be sold to. They will make the connection and appreciate you.
Use email marketing as a means to share company information. People love hearing from the "inside" and it's a great way to build trust.
Wix Website Design User Experience
Last but not least, user experience. This is critical. I cannot emphasize enough how common it is to design a website without this in mind. Designs are all over the place these days and most of them go for the latest trends, which is not bad, but the user of the website should dictate the design.
Users come to a site and spend just a few seconds. They want to know what you do, what it costs, and how to get it. They might spend more time doing other things later but keep in mind that they are there for a reason.
Let design do the work for you and offer your users a great experience.
There are five ways your new Wix website design can help crush the competition. Keep these in mind when building out your site, or, if you are working with a Wix partner, make sure to ask them about user experience, email marketing, updates, and ways to engage with your customers.
Thanks for reading,